Tag: marketing
Demographics and the food industry
It is interesting to note that many business owners do not take demographics into account when planning their products and services for the broader...
The “baby-boomer” conundrum
Many business owners that are of the baby boomer age have now lived through about 3 or 4 recessions, depending on their industry.
The realities of an entrepreneur
Owing and running a business is often described as someone being an entrepreneur. What exactly is an entrepreneur? Here are a number of interesting...
Ten Questions You Need to Answer in Your Business Plan
Writing a business plan for your business doesn’t have to be a daunting project. If you can answer 10 straightforward questions about your business,...
Seven Simple Business & Income Growth Strategies
Do you want to grow your business and income in today’s business climate? All we hear from the media these days is bad news,...
Three Simple Strategies for Discovering What Your Target Market Wants
As a service professional you are probably already clear on what your niche is, i.e. you know who those people are who want and...
How “targeted” is Your Marketing?
So, do you know the people buying your products and services? I mean, really know? Their likes, dislikes, what they’re watching, what they want,...
Seven Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than...