Marketing your business products or services
Tuesday, July 22nd, 2008
Marketing a small to medium-sized business can be overwhelming. Knowing where to start and what to do to avoid the common “feast or famine” phenomenon can be puzzling. Typically, independent professionals and other business owners use a shotgun approach to marketing as time and cash flow allows. Individual marketing tactics such as mailings, phone calls and web sites are tried, with efforts peaking when clients start to disappear. (more…)