Posts Tagged ‘marketing’

Many business owners that are of the baby boomer age have now lived through about 3 or 4 recessions, depending on their industry. (more…)

Owing and running a business is often described as someone being an entrepreneur. What exactly is an entrepreneur? Here are a number of interesting points about an entrepreneur: (more…)

Writing a business plan for your business doesn’t have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go. (more…)

Do you want to grow your business and income in today’s business climate?  All we hear from the media these days is bad news, and that’s because bad news and pain sells!

However, the savvy entrepreneur knows there’s still plenty of business growth opportunities and cash floating around; you just have to toss out your net and catch some of it for yourself! (more…)

As a service professional you are probably already clear on what your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want? (more…)

So, do you know the people buying your products and services?

I mean, really know?

Their likes, dislikes, what they’re watching, what they want, what they need? (more…)

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as it once was. (more…)

One of the best time-saving strategies I’ve implemented is my client conversion system.  You know the drill; a potential client comes along and emails/calls you asking about your services.  You spend time responding, maybe even putting a detailed proposal together, and then you never hear from them again!  Not even a thank you for your email! (more…)

If you’ve cracked a newspaper or turned on the news lately, it’s all doom and gloom about the economy. And it’s causing most business owners to do just the opposite of what they should be doing. I hope you’re not one of them. (more…)

1. Needs
Whether you sell sunglasses, hearing aids, sports training, legal services, or financial advice, the place to focus is on your prospects’ needs. I know of one entrepreneur who thought that the sunglasses parents were buying for their young children were a joke. So she came up with a line of quality unbreakable sunglasses for young kids, and her business is growing wildly. (more…)