Posts Tagged ‘advertising’

In my on-going blogs on Entrepreneurial Alchemy I am focussing on Professional Services Businesses, which, in general have a poor marketing strategy and mainly rely on word-of-mouth referrals or walk in the door business to grow their businesses. Very often the principals of a professional services firm say that they have too little time to spend on marketing and advertising and feel that it is “beneath them” to be involved in this as they have are too busy looking after other things or clients to get too involved in this very important aspect of the business. (more…)

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as it once was. (more…)

If you’ve cracked a newspaper or turned on the news lately, it’s all doom and gloom about the economy. And it’s causing most business owners to do just the opposite of what they should be doing. I hope you’re not one of them. (more…)

Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.

There isn’t anything more frustrating than getting a business card and not being able to tell what the person does when you look at. It just seems like such a waste of time, money, paper, energy (theirs that went into creating it and yours trying to remember who they are), and it does nothing to support the bringing about of more business. (more…)

This week I will share with you about the importance of Marketing Skills within a business. Marketing skills & a Marketing Plan are critical to your business success. This is part 3 of my “Why Do Some Businesses Grow ” series: Improving your business systems (Part 1), Leadership skills in your business (Part 2). (more…)