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Marketing tactics for professional services businesses

November 9th, 2009

In my on-going blogs on Entrepreneurial Alchemy I am focussing on Professional Services Businesses, which, in general have a poor marketing strategy and mainly rely on word-of-mouth referrals or walk in the door business to grow their businesses. Very often the principals of a professional services firm say that they have too little time to spend on marketing and advertising and feel that it is “beneath them” to be involved in this as they have are too busy looking after other things or clients to get too involved in this very important aspect of the business. Read the rest of this entry »


The most important character traits of a business leader

September 14th, 2009

These character traits are important because without these it would be impossible to create a relationship where a customer can come to like and trust you. Read the rest of this entry »


The realities of an entrepreneur

August 18th, 2009

Owing and running a business is often described as someone being an entrepreneur. What exactly is an entrepreneur? Here are a number of interesting points about an entrepreneur: Read the rest of this entry »


Ten Questions You Need to Answer in Your Business Plan

August 10th, 2009

Writing a business plan for your business doesn’t have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go. Read the rest of this entry »


Important Business Pillars and Sytems

July 23rd, 2009

You may have heard that most small businesses fail within 3 years of starting. Well this can be avoided if you have the following in place in your business. “What are they?” you ask…… Have a look and see if these 10 important aspects of your business are in place: Read the rest of this entry »


Mistakes That Can Reduce Your Small Business Sales

July 7th, 2009

People are talking about a recession and that means fear is in the air.  “Well Tibor, how do you see my business or practice flourish in these times then?” Make sure you’re not making any of these common mistakes. Just correcting one of these can make a huge difference in the results you’re getting. Read the rest of this entry »


Seven Simple Business & Income Growth Strategies

May 4th, 2009

Do you want to grow your business and income in today’s business climate?  All we hear from the media these days is bad news, and that’s because bad news and pain sells!

However, the savvy entrepreneur knows there’s still plenty of business growth opportunities and cash floating around; you just have to toss out your net and catch some of it for yourself! Read the rest of this entry »


Small changes produce BIG Profit Increases

April 1st, 2009

Attention business owners! Are you aware of the benefits small changes in three key areas of your business can result in a HUGE increase in your net profit? Read the rest of this entry »


Three Simple Strategies for Discovering What Your Target Market Wants

March 10th, 2009

As a service professional you are probably already clear on what your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want? Read the rest of this entry »


How “targeted” is Your Marketing?

February 16th, 2009

So, do you know the people buying your products and services?

I mean, really know?

Their likes, dislikes, what they’re watching, what they want, what they need? Read the rest of this entry »


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